Rebranding of NATE Conference Boosts Attendees

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NATE decided to give their annual conference a brand new look this year, calling it NATE UNITE 2014 rather than the NATE Conference and Exhibition. According to Todd Schlekeway, Executive Director at NATE, “The rebranding took on a lot of areas. We have three tracks of educational sessions throughout the conference. We have a technical track, a leadership track, and we added an administrative track. So there’s more educational sessions and panel sessions for attendees to choose from. We’ve added more courses for tower technicians to take while they’re at the show and gain certification.” Their rebranding effort has paid off because NATE’s pre-registration numbers are up from last year, the number of show sponsors is up, and their exhibit hall is completely sold out. NATE is working closely with the California Wireless Association, who will be co-hosting the opening reception and conducting several panel sessions. “This fits in with the work we’re doing with more state wireless associations and the work we’re doing with the wireless industry safety task force. It’s a really exciting time for NATE. We feel like as busy as the industry is this is a golden opportunity for us to attract more companies,” Schlekeway shared.
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February 5, 2014 |
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