Network Investment = Customer SatisfactionComments Off on Network Investment = Customer Satisfaction
The wireless tower industry is on fire right now for one reason: Carriers are battling for first place customer service in the minds of Americans who want speedy networks. data plans. and vast coverage. The four major customer-centric carriers have been upgrading their networks and enhancing their infrastructure to continue attaining quality and growth. Crown Castle CEO and President, Benjamin Moreland said, “There is a high correlation between network investment and customer satisfaction, leading carriers to continue to upgrade their wireless networks to improve network quality, increase capacity and add functionality in order to remain competitive and grow. This virtuous cycle was reinforced just this week, as Verizon indicated on their earnings call their continuing commitment to network investment with wireless CapEx, expected to be up significantly year-over-year. They are not alone in this pursuit as Sprint, AT&T and T-Mobile are each aggressively investing in LTE upgrades, adding capacity and broadband speed.” When customers begin to complain about reception and slow network speeds, the tower companies gain.