Gary Hess and American Tower Corporation: “It Started With Just One Tower”Comments Off on Gary Hess and American Tower Corporation: “It Started With Just One Tower”
Before the three major tower companies began consolidating the industry, there was just one man on a mission trying to save a radio station, Gary Hess. Gary believed in the success of the tower industry before it even existed and, as a result, he became a co-founder for one of the top three wireless tower companies in the United States: American Tower Corporation. The “aha” moment came to him while working at SJR Communications trying to take FM radio stations, improve them, and make them market competitive. However, this wasn’t easy. Broadcasters did not want to lease space to their competitors. “Back then you didn’t have a lot to work with other than the television towers in the same market. I got turned down left and right. It became quite a problem, and then the light bulb went off realizing that I’m not the only one doing this and everyone else is getting the same rejection. They had little or no interest in leasing their towers.” The TV market was booming during this time and Gary saw an opportunity and had the chance to test his theory when the company bought a Dallas FM from the legendary broadcaster, Gordon Mclendon.
Click here to read the rest of Gary’s story.